Defining the use of styled text

Headings

Headings identify the content, context, and sections within any given written piece.

General usage

All headings must be both descriptive and concise. If there is only one main idea, use only the first level heading.

Do not add blank lines above or below headings. Ensure that the text that follows a heading is on the same page or column as the heading (in other words, do not allow a page break or column break to separate the heading from the following text).

In general, there should be at least 100 words below a specified level. If you find that you don’t have that much information, instead use a bold font (described below) in place of the level heading.

Levels

Use a maximum of five levels of headings.

  1. The highest, and main level is to be used to designate chapters of books, the main topic of a research paper, or the main heading of a web page. If only one topic is being presented, use the level heading once. Never begin a work with the heading “Introduction” as that heading is superfluous.

  2. If the content presents several topics, themes, subsections, or main points of consideration, use level two when denoting those. If only one topic, theme, or main point is being presented, do not use a level two heading.

  3. -6. These levels represent supporting points to be made. Each incremented level is used as a supporting header for the level above it.

Formatting of levels

In general, formatting should visually represent subservience of lower level headings to those above them.

Formatting (bold, underline, italic)

In general, bold and italic formatting should be included within the style guide for headings, link formats, and other named items within a CSS style guide.

Underline

Because most text can be written to leverage hyperlinks, only use underline formatting to denote hyperlinked text. And only underline the text to be used as the display text for the link. Example:

Click HERE for the style guide.

Bold

Bold should be used very sparingly as a strong emphasis for an idea, such as when you want to use bold text as a substitute for a heading level.

Bold text should also be used in a serial list when the list presents an idea, term, etc. followed by the definition or explanation of that text. Example:

Chicago Style – tells you to ignore using bold unless absolutely necessary.

APA Style – doesn’t cover bold at all.

Always bold the header row of tables, as shown below.

Otherwise, use italic (see below).

Never use bold formatting in any form of punctuation after a bolded term.

Italic

There are two reasons to use italic formatting: as a stylized reference and for emphasis. And just like refraining from bolding punctuation, never use italic formatting for any form of punctuation after an italicized term.

Italics as stylized references

Here are the cases and examples of when to use italics in references.

Italics for emphasis

While it is always better to write for emphasis (important words being placed at the beginning or ending of a sentence instead of the middle, breaking long sentences into several shorter ones), use italics as we just did – to ensure that a point being made is visually discrete.

When adding emphasis to quoted text, always add “[emphasis added]” after the italicized text in the quote. Example:

With the Trump presidency, H.L. Mencken's 1920 prediction that one day the White House “will be adorned by a downright moron [emphasis added]” has now come true.

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